One endangered species to another – cooperation with Nordens Ark
To preserve the Saab cars for as long as possible, Orio is now launching the “Parts for Life” initiative, supporting Nordens Arks work with the protection of endangered species and offering a lifetime warranty on Original parts for owners who repair or service their Saab at an authorised Service Centre.
– With the “Parts for Life” initiative and our work together with Nordens Ark, we want to educate about the importance of conservation, preservation, and diversity; not only of cars but also of all things we share on this planet, says Jonas Tegström, CEO Orio.
When a Saab has been repaired with original parts, the owner simply activates the lifetime warranty at www.partsforlife.com. The aim of the campaign is to show the status of Saab as an iconic brand around the world, whilst also creating an opportunity to educate and encourage the usage of genuine Original spare parts that keep the car running like it did when it was built.
The declining amount of Saab cars over the past few years have made enthusiasts look at the car as endangered, a threat it shares with many animal species around the world. That is why Orio will be working with Nordens Ark to make a contribution as part of the “Parts for Life” initiative.
– We are very excited to work with Orio and “Parts for Life”. It is a great initiative and we will now work together to ensure endangered species have a future, says Mats Hoggren CEO Nordens Ark.